I’ve been working as an SEO Consultant for the past 4 years.
I want to share my story and real results & experience I’ve had working with different clients and businesses.
Things I will be covering are:
- Technical SEO.
- SEO trends, updates, news and more.
- Planning & strategy; what works and what doesn’t.
Feel free to connect with me on LinkedIn – I’m very active!
When it comes to Search Engine Optimisation, things can get very confusing – not many understand it, even after it’s explained. Especially the technical side of SEO.
SEO is the process of increasing the quality and quantity of organic website traffic. Find out what is SEO and how it works here.
The technical side of SEO refers to how the site is built and seen by the search engine. This includes; site structure, site speed and site security.
The main goal of outreach is to build valuable backlinks coming from other third party websites, pointing to your website. This grows your DA (Domain Authority) which is basically an authority and trustworthiness score which ultimately has an impact on your rankings.
The easiest way to build backlinks is to register a website into relevant business directories.
Another way is to provide value to whoever you’re reaching out too – if you are reaching out to a blog site or news outlet, you would need to provide a reason for them to link back to you. This is the difficult part. And this is what I want to share with you guys – different pitches tactics, tools I use and tell you what works, and what doesn’t. At least from my experience.
Trends and Google updates are very important – what’s worked for you last year, may not necessarily work for you today. I will share any impact I see from Google updates and trends and share it with you.
Planning & strategy
I’m working closely with strategists, developers, content teams, social media teams and email teams on a daily basis. We often attend brainstorm meetings to come up with campaign and strategy ideas – things we can do better to improve clients websites, drive quality traffic and attract potential customers.
The whole point is to stand out from the competitors. One of the main benefits of brainstorming is that everyone gets their input, and we can put all of our unique ideas in one box, shake it up and see what we come up with. I would definitely advise any marketing teams to work together on any project regardless if their specialism is required or not.