Whether you’re just getting started with your new business, or you already run a small-medium size business, knowing the benefits of owning a website is crucial – especially now where there’s been a huge impact on organic searches during Covid-19. Here are 5 reasons why you need a website for your business.
- 30% of people would not consider a business without a website.
- Think about how you find companies and businesses.
- 75% of people actually admit to making a judgment on a company based on the company’s website look, feel, and design.
- If you don’t, your competitors will.
- “My business is too small and I don’t have the budget for a website”.
30% of people would not consider a business without a website.
People naturally expect companies to have an online presence of some sort (including a website) and will consider a company that does not have one as less professional.
According to the Statista Research Department: “almost the entire nation had access to the internet with an estimated number of 54.2 million monthly users in 2016. This number is expected to rise to 56.7 million monthly users in 2021. In the same time frame, the penetration rate across the UK is expected to rise from 90.64 percent to 94.85 percent.”
You are losing a lot of potential business without a website.
Think about how you find companies and businesses.
According to the Statista Research Department: “Almost 4.54 billion people were active internet users as of January 2020. By now, a world without the internet is unimaginable. Connecting billions of people worldwide, the internet is a core pillar of the modern information society”
51% of our population prefer to shop online rather than in-store. That is 51% more potential business you could have.
75% of people actually admit to making a judgment on a company based on the company’s website look, feel, and design.
People are more likely to do business with a company they can trust and the website is no doubt the first place they will go to, to check for credentials, awards, partnerships, testimonials, previous work, and reviews.
If you don’t, your competitors will.
Having a fully optimised website for the search engine is essential. If you have a niche business idea, chances are – your competition will be low. Until they find you and copy your ideas. But even then, if you have a website that ranks well in the search engine, is easy to use and explains clearly who you are and what you do, you will have no issues holding your own.
“My business is too small and I don’t have the budget for a website”.
This is the most common objection small business owners have when it comes to websites. At the end of the day, all of the above should already make you realise how important it is to have a website for your business.
It’s not cheap, but it’s adding huge value to your company.